Hi, I’m Melani—mom, wife, neighbor, friend,
creator, author, speaker, unapologetic advocate,
and founder of WDNC. One hot-flash meltdown
in the Whole Foods parking lot (yes, recorded)
sparked this movement. If you’re in
perimenopause, menopause, or just don’t care
anymore, welcome—we laugh, cry, forget things,
and get through it together.
I didn’t plan to mother a movement; I just spoke my truth. When I say something, it’s not because I’m some kind of expert.I can only show you my receipts. But that truth clearly resonated with millions of women who have reached out through social media to say, “Same, Melani. SAME.” Powered by the humor, vulnerability, and fierce authenticity of this diverse and beautiful community, it’s been my pride and joy to help build a warm and welcoming space where we can all finally exhale. Now we have a way to let one another know that a lot of us here are riding on the Hot Mess Express.
Join the Club
Step into your power and your comfort with the We Do Not Care Club Collection — designed for women who own their story, laugh loud, and live unapologetically.
Pre-Order your copy today
The We Do Not Care Coloring Book
A laugh-out-loud coloring book celebrating the freedom of perimenopause, menopause, and the beautiful art of not caring anymore. Featuring 40 hilarious and relatable illustrations about the things we simply don’t care about — from bras that fit to surprise chin hairs and everything in between.
Hey ladies — it’s finally here!
Your permission slip to stop giving a damn.
You’ve laughed, nodded, and shouted “YES!” with me —
now bring the movement home.
This book is part comedy, part therapy, and all attitude —
full of real talk, laughter, and stories from women who’ve
traded people-pleasing for peace.
Because caring less isn’t giving up — it’s freedom.
Grab Your Copy Now
The We Do Not Care Club Collection was created
for every woman who’s finally done with trying to
fit in. It’s bold, comfortable, and unapologetically
you — from soft tees that feel like confidence to
hoodies and hats that speak your truth. Every
piece celebrates freedom, laughter, and the power
of not caring about what doesn’t matter.
We’re not angry. We’re just done caring about matching towels, getting dressed up for everything, and responding to texts immediately.
Join the Sisterhood! Share your e-mail to get exclusive WDNC updates and messages from Melani.
Stay connected with the We Do Not Care Club community.
Be the first to hear about new releases, exclusive offers, limited drops, and
behind-the-scenes updates from the brand.
Members also get early access to special promotions, giveaways, and surprises along way.
Community hosted by
Turn it up — click to open our official Spotify playlist and join the We Do Not Care Club dance party. Curated bangers, underground favorites, and high-energy tracks no matter if you’re at home, at work, or simply in your car. Press play and let loose.
Listen, watch and subscribe:
